NATURAL HOME STORE
3625 Gravenstein Hwy. So.
Sebastopol, CA 95472
(Hwy. 116 & Lone Pine)

tel: 707-824-0914
fax: 707-824-4366

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Frequently Asked Questions

What makes your carpet different from the wool carpet I can buy in a regular store?
We’re not sure what you’re comparing our carpet to. Most wool carpets have stain repellent applied, and are constructed with more toxic adhesives than the ones we offer. In most cases the wool has been bleached (causing dioxin pollution) before being dyed in the variety of colors consumers demand.

I want to do something good for the environment. Should I purchase recycled carpet?
Recycled carpet is made with polyester fiber from plastic bottles. Polyester stains easily and wears poorly. To make such a material into a carpet requires the addition of a variety of chemicals. After 5-7 years on your floor the ‘ecological’ carpet goes back to the landfill --so those plastic bottles end up as waste anyway, but with even more chemicals added. We believe it is better to close the loop by slowing down or stopping the production of plastic in the first place. In terms of the impact on your health, purchasing a recycled carpet over a wool one is like buying canned vegetables over freshly picked ones.

What about synthetic blends?
Regular carpet manufacturers blend nylon with wool fiber in a berber to create fill and keep the cost down. However, nylon doesn’t flex and ends up cutting the wool as the carpet is walked on, giving it a much shorter life.

What’s the difference between plush and berber?
Plush carpets have the fiber cut straight like a lawn. Berber carpets are woven with a medium to large yarn, looped into the backing.

What’s the difference between tufted and woven?
Plush carpet is tufted (Nature’s, Arabian Desert, Morocco, Roman Empire). The yarn is needle-punched into a polypropylene or jute mesh. Glue is then applied to the back of the mesh, and a secondary backing applied to that. Woven carpet (Baltic, Pasha’s Delight, Mediterranean) could be either berber or plush. In the way carpets have been made for centuries, the warp and the weft are both wool. In wall-to-wall carpet, that needs cutting, a thin layer of glue is applied to the back so the carpet won’t unravel.

I’m allergic to wool clothing. Will wool floor covering be OK for me?
People with sensitive skin can feel the microscopic scales on the wool fibers, but we have tests showing that wool doesn’t create allergies per sae. Some wool carpet (Arabian Desert for instance) can feel softer than others for crawling on.

How do I choose a good pad?
There is a myth in the floor covering industry that a lot of cushion in a carpet is a good thing. In fact, a carpet that sinks under your every step is stretching and grinding the fibers as you walk, and wears down much more quickly. A dense, fibrous pad will stand up to the 25-30 years of wear that your wool carpet will give you.

Why do I need pad under a wool carpet?
A pad protects the fibers from being ground into the floor and breaking.

Why no stain repellent?
First, putting stain repellent on a wool carpet is like giving an umbrella to a duck. Wool naturally resists stains (and water) better than anything man-made. Second, stain-repellent contains formaldehyde, a potent toxin. 3M have stopped making their stain repellent (Scotch guard) for an undisclosed reason (6/00).

What distinguishes New Zealand wool from other wools?
Conditions in New Zealand are ideal for sheep and the wool produced has a much higher tensile strength.

Do you carry cotton carpets?
Cotton carpet comes at over $100 a square yard and we’ll only get it as a special order. The backing on cotton carpets is usually fixed with a very toxic glue, but we can order them with natural latex. Bear in mind that commercial cotton is one of the heaviest users of pesticides in this country. We haven’t found a source or organically grown cotton carpets, yet...

What do you recommend for a floor below grade, with moisture problems?
Our hardwood might work in a basement with minimal moisture. Consult your local flooring professional for the best advice in your area.